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IBM x Australian Information Industry Association (AIIA)

International Women's Day Event Coverage

The Campaign

IBM, in collaboration with the Australian Information Industry Association (AIIA), hosted a lunch event and live panel discussion in celebration of International Women’s Day. Our media company was engaged to capture the event’s essence, including the discussions, key moments, and stakeholder interviews.

The Challenge

The Solution

Project Goals

The Plan/Creative Process

Key Message

Our coverage aimed to provide an engaging overview of the International Women’s Day event, highlighting the panel discussions and key stakeholder insights. We sought to capture the essence of the event and its impact on attendees, while showcasing the commitment of IBM and AIIA to promoting gender equality.

Editing Style and Tone

Assets and Deliverables

1: Video Deliverables:

2: Raw Footage:

Target Audience

Primary:

Attendees of the International Women’s Day event, including industry professionals and thought leaders.

Secondary:

Broader audiences interested in International Women’s Day, gender equality, and the roles of IBM and AIIA in promoting these causes.

The Production Process

Pre-
Production

  1. Planning:: We coordinated with IBM and AIIA to outline key moments and schedule camera placements. We also prepared the necessary equipment and conducted a pre-event briefing to ensure all team members were aligned.
  2. Equipment Setup: We organized two camera bodies with various lenses, a backup camera, and an assortment of microphones. Basic lighting equipment was set up to enhance the video quality in different event areas.

On-Site
Production

  1. Event Coverage: Our team captured comprehensive footage of the luncheon, panel discussion, and audience interactions. We focused on obtaining b-roll footage, key discussion clips, and engaging interview segments with stakeholders.
  2. Interviews: We conducted interviews with selected key stakeholders, capturing their insights and reactions to the event, which would be used to complement the panel discussion and luncheon coverage.

Post-
Production

  1. Editing: We edited the footage into a 90-second post-event wrap-up video and a 45-second cutdown. The editing process involved selecting the most impactful moments, integrating b-roll and interview clips, and ensuring a polished final product.
  2. Delivery: We delivered all raw footage on SD card and USB as backup, along with the final edited videos within the agreed-upon timeframe.
The Result

The coverage of the International Women’s Day event was met with positive feedback from IBM, AIIA, and attendees. The 90-second wrap-up video effectively captured the event’s highlights and key discussions, while the 45-second cutdown served as an engaging promotional piece for social media. The high-quality visuals and audio, combined with timely delivery, ensured that the event’s impact was well-documented and effectively communicated to the target audience. The footage provided valuable content for future promotional and archival purposes, reinforcing the commitment of IBM and AIIA to gender equality and their role in significant industry events.