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Akolade 9th Aus Data Summit Coverage

The Campaign

Akolade’s 9th Aus Data Summit is a premier event bringing together industry leaders, professionals, and innovators in the data sector. Our media company was tasked with providing comprehensive photography and videography coverage for the summit, which took place over two days, including the main conference and networking activities.

The Challenge

  • 1: Comprehensive Coverage: The event spanned multiple sessions and networking activities across different times and locations, requiring meticulous planning to ensure thorough coverage of all key moments.
  • 2: High Volume of Content: With a requirement for between 150-200 photos and a 1-3 minute highlight video, balancing the volume of content with quality while managing a tight schedule was critical.
  • 3: Coordination for Interviews: Coordinating and capturing interviews with delegates and speakers added an additional layer of complexity to the coverage, necessitating effective communication and scheduling.

The Solution

  • 1: Detailed Shoot Plan: We developed a detailed plan to cover the different aspects of the event, including registration, conference sessions, networking drinks, and sponsor exhibitions. This plan ensured that all key moments were captured efficiently.
  • 2: Versatile Equipment: We used a range of lenses and camera equipment to meet the varied needs of the event. This included long shots of conference rooms, close-ups of speakers, and dynamic shots during networking activities.
  • 3: Efficient Workflow: Our team employed a streamlined workflow to manage both photography and videography, focusing on capturing high-quality images and footage while adhering to the event schedule.

Project Goals

  • 1: Comprehensive Coverage: Capture all essential elements of the 9th Aus Data Summit, including registration, conference sessions, networking events, and sponsor exhibitions.
  • 2: High-Quality Visuals: Provide a significant volume of high-quality photographs and a concise highlight video that showcases the event’s key moments and overall atmosphere.
  • 3: Effective Communication: Deliver all content within the agreed timelines and ensure it meets the expectations of Akolade for promotional and archival use.

    • The Plan/Creative Process

    Key Message

    Our coverage aimed to provide a comprehensive and engaging visual representation of the 9th Aus Data Summit, capturing the dynamic interactions, insightful sessions, and networking opportunities. The highlight video and photographs were designed to showcase the event’s impact and vibrancy.

    Editing Style and Tone

    • Tone: Professional, engaging, and informative.
    • Style: A mix of polished photography and dynamic videography, with a focus on clarity and high visual quality. The highlight video was edited to include dynamic transitions and a concise narrative of the event.

    Assets and Deliverables

    1: Photography Deliverables:

    • Edited Images: Between 150-200 high-quality photos, including registration, conference sessions, sponsor exhibitions, and networking interactions.

    2: Videography Deliverables:

    • Event Highlight Video:A 1-3 minute video capturing the essence of the summit, including key moments and activities.
    • Raw Video Footage: All raw video footage from the event for archival purposes.

    Target Audience

    Primary:

    Attendees of the Aus Data Summit, including industry professionals, sponsors, and speakers.

    Secondary:

    Broader audiences interested in data industry trends and insights, including those following the summit’s highlights and updates.

    The Production Process

    Pre-Production

    1. Planning: We coordinated with Akolade to outline the key moments and schedule for coverage. This included planning for registration, sessions, exhibitions, and networking activities.
    2. Equipment Setup: We prepared a variety of camera lenses and equipment to handle the different requirements of the event, including long shots and close-ups.

    On-Site Production

    1. Photography: We captured a broad range of images, including registration, conference sessions, sponsor exhibitions, and networking interactions. Emphasis was placed on obtaining high-quality photos of each speaking session and delegate engagement.
    2. Videography: We recorded highlights of registration, exhibition areas, networking drinks, and key conference sessions. Interviews with delegates and speakers were coordinated and captured separately.

    Post-Production

    1. Editing: We edited between 150-200 photos to highlight key moments and deliver a polished set of images. The 1-3 minute highlight video was edited to feature dynamic and engaging footage of the event, using commercially licensed, royalty-free music.
    2. Delivery: We provided the edited images, highlight video, and raw video footage in a timely manner, ensuring that Akolade had all necessary content for immediate use and future reference.
    The Result
    The coverage of the 9th Aus Data Summit met all objectives, providing Akolade with a comprehensive visual record of the event. The high volume of edited photos and the engaging highlight video effectively showcased the summit’s key moments and interactions. The content received positive feedback from Akolade and was used successfully for promotional and archival purposes. The timely delivery of all assets ensured that Akolade could leverage the content for immediate and future engagement with their audience.