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Australian Preterm Birth Prevention Alliance Event Videography Coverage

The Campaign

The Australian Preterm Birth Prevention Alliance hosted a significant event on March 19th, aimed at addressing the critical issue of preterm birth prevention. The event featured presentations and panel discussions led by clinicians and families who have navigated the challenges of premature birth. Our role was to capture the essence of the event through comprehensive videography to create compelling content for both promotional and educational purposes.

The Challenge

  • Emotional and Professional Balance
  • The event combined sensitive personal stories with professional presentations, requiring careful handling to ensure both emotional and clinical aspects were captured respectfully and effectively.
  • High-Quality Content
  • Ensuring high production quality was essential to convey the importance of the event’s messages and maintain clarity in both audio and visual elements.
  • Timely Delivery
  • With a deadline of 7-14 business days, delivering a range of content, including a highlight video, testimonials, full-length speaker videos, and a large number of images, required efficient production and post-production processes.

The Solution

Detailed Coverage Plan

We developed a thorough plan to ensure coverage of all key aspects of the event, including presentations, panel discussions, and personal stories. This plan included scheduling and identifying critical moments to capture.

High-End Equipment

Utilised advanced camera and audio equipment to ensure superior video and sound quality, essential for capturing both the professional and emotional dimensions of the event.

Organised Workflow

Employed a structured workflow for filming, editing, and processing to meet the deadlines while ensuring the content was engaging and professionally produced.

Project Goals

  • Capture Key Moments
  • Document the essential aspects of the event, including insightful presentations and personal stories, to highlight the importance of preterm birth prevention.
  • Produce High-Quality Content
  • Create visually compelling and professionally produced video content suitable for promotional and educational use.
  • Raise Awareness
  • Showcase the expertise of clinicians and the experiences of families to support preterm birth prevention efforts and foster collaboration among stakeholders.

The Plan/Creative Process

Key Message

The event aimed to underscore the significance of preterm birth prevention through insightful presentations and personal stories. Our coverage focused on capturing these elements to promote awareness and encourage collaboration among healthcare professionals, families, and organizations.

Editing Style and Tone

  • Empathetic: Capture the emotional aspects of personal stories and presentations with sensitivity.
  • Professional:Maintain high production quality with clear audio and visual elements.
  • Inspirational:Highlight moments of hope, resilience, and progress in preterm birth prevention efforts.
  • Informative:Ensure clarity in conveying the key messages and insights shared during the event.

Assets and Deliverables

1: Videography Deliverables:

  • Event Highlight Video: A compelling overview of the event, capturing key moments and overall atmosphere.
  • Testimonial Video: A focused video featuring personal stories from the event.
  • Full-Length Videos: 13 full-length videos of speakers, capturing detailed presentations and discussions.
  • Raw Video Footage: All raw footage from the event for archival purposes.

2: Photography Deliverables:

  • Processed Images: Approximately 350 high-quality images documenting various aspects of the event, including presentations, interactions, and personal stories.

Target Audience

Primary:

Medical professionals specializing in obstetrics and neonatology.

Secondary:

Families who have experienced or are at risk of experiencing preterm birth, researchers, policymakers, and organisations invested in maternal and child health.

Tertiary:

General public interested in health-related issues and community support initiatives.

The Production Process

Pre-Production

  1. Planning: Coordinated with the Australian Preterm Birth Prevention Alliance to outline the event schedule and key moments. This included preparing for various types of content, from personal testimonies to professional presentations.
  2. Equipment Setup: Prepared high-end camera equipment and audio gear to ensure superior quality in both video and sound.

On-Site Production

  1. Videography: Captured full-day coverage of the event, including presentations, panel discussions, and personal stories. Focused on recording clear audio and dynamic visuals to convey the event’s messages effectively.
  2. Audio Recording: Used advanced audio equipment to ensure high clarity of speeches and discussions, capturing the nuances of both professional and personal content.

Post-Production

  1. Editing: Edited a highlight video to showcase the event’s key moments, ensuring an empathetic and professional tone. Produced a testimonial video to feature personal stories and experiences. Edited full-length videos of speakers and processed approximately 350 images to provide a comprehensive visual record.
  2. Delivery: Delivered all content, including the highlight video, testimonial, full-length speaker videos, and professionally processed images, within the agreed-upon timeframe of 7-14 business days.
The Result

The videography coverage for the Australian Preterm Birth Prevention Alliance event successfully captured the essence of the event, from insightful presentations to emotional personal stories. The highlight video, testimonial, and full-length speaker videos provided a comprehensive view of the event, highlighting the importance of preterm birth prevention. The content was well-received and used effectively for promotional and educational purposes, raising awareness and fostering collaboration among stakeholders. The timely delivery of all assets ensured that the Australian Preterm Birth Prevention Alliance could leverage the content for ongoing advocacy and support efforts.