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Filardo Ercan Architects - Brand Promo Video

The Campaign

Filardo Ercan Architects engaged Curated Visuals to create a brand film that would encapsulate their design philosophy, showcase key projects, and strengthen their online presence. The film needed to effectively communicate the firm’s expertise, attention to detail, and commitment to client satisfaction.

The Challenge

The primary challenge was to visually capture the essence of Filardo Ercan Architects’ design process while balancing their technical expertise with a creative, emotionally resonant message.
The film needed to appeal to potential clients while demonstrating the firm’s high-quality, bespoke approach to architecture.

The Solution

Curated Visuals crafted a narrative-driven brand film that highlighted Filardo Ercan Architects’ unique approach to design.
Through interviews with the founding architects and clients, we conveyed their passion for blending modern architectural design with functionality, while showcasing stunning visuals of completed projects.

Project Goals

Increase brand awareness

by showcasing the firm’s design expertise.

Highlight completed projects

and the firm’s signature architectural style.

Attract new clients

through an engaging and polished film.

Convey the firm's values

of craftsmanship, collaboration, and design innovation.

    • The Plan/Creative Process

    The creative process began with understanding the firm’s key messages and target audience. We developed a storyboard that integrated interviews, b-roll footage of completed projects, and on-site action shots. This approach allowed us to showcase not just the final results, but also the collaborative journey the architects take with their clients.

    Key Message

    The key message focused on how Filardo Ercan Architects deliver unique, custom-designed spaces that harmonise functionality and aesthetic appeal, with a personal touch that ensures each project reflects the client’s needs.

    Editing Style and Tone

    The editing style was clean and modern, with a focus on smooth transitions between interviews, project visuals, and architectural details. We used warm colour grading to evoke a sense of home and comfort, balanced with sharper tones to highlight technical precision. The tone of the film was professional yet approachable, reflecting the firm’s ethos.

    Assets and Deliverables

    • 1x Brand Film: A full-length film showcasing the firm’s identity, key projects, and client testimonials.
    • 30+ High-Quality Images: We shot completed projects from the firm to visually complement the film.

    Target Audience

    The film targeted potential residential and commercial clients, investors, and industry peers, positioning Filardo Ercan Architects as a leading architecture firm in their market.

    The Production Process

    Pre-Production

    In the pre-production phase, we:

    • Conducted discovery meetings with the client to define the film’s objectives.
    • Developed a shot list and interview prompts.
    • Organised location scouting to ensure we captured the most photogenic aspects of their projects.
    • Secured necessary permits and scheduled the filming sessions.

    On-Site Production

    During the on-site production, we:

    • Filmed at multiple locations, focusing on showcasing the firm’s key projects.
    • Conducted interviews with the architects and two clients, ensuring we captured authentic, unscripted moments.
    • Utilised drone footage to capture aerial shots of larger residential projects, adding dynamic visuals to the final film.

    Post-Production

    In post-production, we:

    • Edited the footage to create a cohesive narrative that aligned with Filardo Ercan Architects’ brand message.
    • Applied colour correction to enhance the visuals and ensure consistency.
    • Incorporated music and on-screen graphics to support the storytelling.
    • Worked closely with the client for feedback and revisions, ensuring the final film met all expectations.

    The Result
    The brand film and 30+ images are complete and ready for public release. Filardo Ercan Architects plans to use the film on their website and social media platforms as part of their broader marketing strategy. The film and accompanying images have been well-received internally, with positive feedback highlighting the clear communication of the firm’s values and work.