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IBM x Australian Information Industry Association (AIIA)

International Women's Day Event Coverage

The Campaign

IBM, in collaboration with the Australian Information Industry Association (AIIA), hosted a lunch event and live panel discussion in celebration of International Women’s Day. Our media company was engaged to capture the event’s essence, including the discussions, key moments, and stakeholder interviews.

The Challenge

  • 1: Comprehensive Coverage: The project required capturing both the live panel discussion and the luncheon, which demanded coordination to ensure coverage of all key aspects without disrupting the event flow.
  • 2: High-Quality Visuals and Audio: With a focus on delivering professional-quality content, it was essential to manage various technical elements, including multiple camera setups and audio equipment, to capture clear and engaging footage.
  • 3: Timely Delivery: The deliverables, including a 90-second wrap-up video and a 45-second cutdown, had tight deadlines to ensure the content could be promptly shared with stakeholders and the public.

The Solution

  • 1: Detailed Planning: We developed a detailed plan for capturing both the luncheon and panel discussion. This included scheduling, identifying key moments to film, and coordinating with the event organizers to ensure minimal disruption.
  • 2: Technical Preparation: Our team used two camera bodies with a range of lenses and a backup camera body to ensure versatility and reliability. We also utilized a selection of microphones and basic lighting equipment to enhance video and audio quality.
  • 3: Efficient Workflow: We implemented an organized production workflow to manage the various elements of the event coverage efficiently. This included capturing b-roll, panel discussion clips, and interviews, followed by a quick turnaround in post-production to meet the delivery deadlines.

Project Goals

  • 1: Event Overview: Provide a comprehensive overview of the International Women’s Day event, capturing key moments from the luncheon and panel discussion.
  • 2: Highlight Discussions: Feature short clips from the live panel discussion, showcasing the key insights and contributions of the speakers.
  • 3: Showcase Stakeholders: Include interview segments with key stakeholders to provide additional perspectives on the event’s impact and significance.

    • The Plan/Creative Process

    Key Message

    Our coverage aimed to provide an engaging overview of the International Women’s Day event, highlighting the panel discussions and key stakeholder insights. We sought to capture the essence of the event and its impact on attendees, while showcasing the commitment of IBM and AIIA to promoting gender equality.

    Editing Style and Tone

    • Tone: Professional, insightful, and celebratory.
    • Style: Clean and polished, with a focus on clear visuals and crisp audio. The editing included dynamic transitions and highlights to convey the event’s significance and atmosphere.

    Assets and Deliverables

    1: Video Deliverables:

    • 90-Second Post-Event Wrap-Up Video: Showcasing the facility, its services, and the impact of Aero Group’s personalized approach on their clients' success.
    • 45-Second Cutdown: A concise version of the wrap-up video for quick engagement and sharing on social media.

    2: Raw Footage:

    • Delivery: All raw footage captured during the event provided on SD card and USB for archival and further use.

    Target Audience

    Primary:

    Attendees of the International Women’s Day event, including industry professionals and thought leaders.

    Secondary:

    Broader audiences interested in International Women’s Day, gender equality, and the roles of IBM and AIIA in promoting these causes.

    The Production Process

    Pre-
    Production

    1. Planning:: We coordinated with IBM and AIIA to outline key moments and schedule camera placements. We also prepared the necessary equipment and conducted a pre-event briefing to ensure all team members were aligned.
    2. Equipment Setup: We organized two camera bodies with various lenses, a backup camera, and an assortment of microphones. Basic lighting equipment was set up to enhance the video quality in different event areas.

    On-Site
    Production

    1. Event Coverage: Our team captured comprehensive footage of the luncheon, panel discussion, and audience interactions. We focused on obtaining b-roll footage, key discussion clips, and engaging interview segments with stakeholders.
    2. Interviews: We conducted interviews with selected key stakeholders, capturing their insights and reactions to the event, which would be used to complement the panel discussion and luncheon coverage.

    Post-
    Production

    1. Editing: We edited the footage into a 90-second post-event wrap-up video and a 45-second cutdown. The editing process involved selecting the most impactful moments, integrating b-roll and interview clips, and ensuring a polished final product.
    2. Delivery: We delivered all raw footage on SD card and USB as backup, along with the final edited videos within the agreed-upon timeframe.
    The Result
    The coverage of the International Women’s Day event was met with positive feedback from IBM, AIIA, and attendees. The 90-second wrap-up video effectively captured the event’s highlights and key discussions, while the 45-second cutdown served as an engaging promotional piece for social media. The high-quality visuals and audio, combined with timely delivery, ensured that the event’s impact was well-documented and effectively communicated to the target audience. The footage provided valuable content for future promotional and archival purposes, reinforcing the commitment of IBM and AIIA to gender equality and their role in significant industry events.