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Tribe Breweries - Brand Video & Photography

The Campaign

Tribe Breweries engaged Curated Visuals to produce dynamic and engaging visual content to showcase their five distinctive brands: Stockade Brew Co, Mornington Peninsula Brewery, Pabst Blue Ribbon, Wilde, and Aloha 65. The project included a documentary-style brand video, vertical social media videos, and professional photography, aimed at positioning Tribe Breweries as an industry leader while reflecting the unique story and essence of each brand.

The Challenge

The main challenge was to highlight Tribe Breweries’ breadth and innovation across their five brands within a limited on-site production timeframe.

The content needed to showcase the brewing process, packaging, logistics, and community engagement while maintaining a consistent, high-quality look and feel that would resonate with diverse audiences.

The Solution

Curated Visuals developed a detailed production plan prioritising critical elements such as the brewing process, quality control, and customer experiences.

By using cinematic videography, drone footage, and dynamic photography, we captured the story of Tribe Breweries and its commitment to innovation and quality.

Each brand was highlighted for its unique appeal, ensuring that the final content effectively communicated Tribe Breweries’ industry-leading capabilities.

Project Objectives

  • Showcase the Brewery and Brands
  • Highlight Tribe Breweries’ unique identity and its five distinct brands.
  • Engage Stakeholders
  • Appeal to prospective partners, distributors, and customers.
  • Enhance Online Presence
  • Provide high-quality content for Tribe Breweries’ website and social media platforms.

    • The Plan/Creative Process

    Key Message

    Tribe Breweries is an innovative leader in the brewing industry, combining state-of-the-art capabilities with distinctive, high-quality products. Each brand tells its own unique story, catering to a diverse and loyal customer base.

    Editing Style and Tone

    • Style: Professional, creative, and visually dynamic.
    • Tone:Engaging and authentic, with smooth transitions, crisp visuals, and storytelling that highlights innovation, craftsmanship, and community connection.

    Assets and Deliverables

    • 1x 2-3 Minute Brand Video: Highlighting Tribe Breweries and its five brands.
    • 4x 15-30 Second Vertical Videos: Tailored for social media platforms.
    • 30-60 Professionally Edited Images: Landscape and portrait formats for digital use.

    Target Audience

    Prospective business partners and distributors.

    Craft beer enthusiasts and current customers.

    Social media audiences interested in brewing and beverage innovations.

    The Production Process

    Pre-Production

    • Conducted strategy meetings with Tribe Breweries to align on key objectives and priorities.
    • Prepared a detailed production plan, factoring in timing, lighting, and critical shots.

    On-Site Production

    1: Introduction & Brewing Process:
    • Cinematic shots of the brewery and interviews with the brewers.
    • Step-by-step coverage of the brewing process.
    2: Packaging & Quality Control:
    • Detailed shots of bottling, canning, and inspection processes.
    • Interviews with quality control teams.
    3: Logistics & Distribution:
    • Footage of loading operations and delivery trucks.
    • Interviews with the logistics team.
    4: Community & Customer Experience:
    • Footage of taproom experiences and Tribe’s community involvement.
    • Customer interviews capturing their love for the brand.

    Post-Production

    • Edited footage into a cohesive 2-3 minute brand video, complemented by music and text overlays.
    • Produced four vertical social media videos with dynamic transitions and engaging storytelling.
    • Delivered professional, high-resolution images showcasing the brewery and brands.

    The Result
    The curated content successfully captures Tribe Breweries’ position as a leader in the brewing and beverage industry. The visuals highlight the innovation, quality, and unique identity of each brand, resonating with both business partners and customers. Tribe Breweries is set to leverage the content across their website, social media, and marketing campaigns to further engage their audience and attract new opportunities.