Brisbane Spa Super Centre - Hot Spring Spas AU Dealer Testimonial Campaign
The Campaign
Brisbane Spa Super Centre, led by exclusive Hot Spring dealers Annie and Matt Budge, partnered with Curated Visuals to produce a strategic suite of video content designed to support Hot Spring Spas’ dealer recruitment strategy. The aim was to capture the real story behind a successful dealership — highlighting the commercial opportunity, day-to-day operations, and customer outcomes — and deliver it through content that could be used across digital campaigns, onboarding sessions, and live events like SPLASH! Expo
The Challenge
The project required content that not only looked professional but also spoke directly to entrepreneurs and business owners exploring dealership opportunities. The story had to convey the real-world value of the exclusive dealer model, while maintaining credibility, relatability, and brand alignment.
We needed to capture operational excellence, customer satisfaction, and lifestyle relevance — all while keeping the tone strategic and grounded in commercial outcomes.
The Solution
Curated Visuals developed and delivered a full end-to-end production solution — from concept and scripting to delivery. Filmed over a single day at the Brisbane Spa Super Centre, local install sites, and within customer homes, the content was tailored for multi-stage engagement within Hot Spring Spas’ recruitment funnel.
Eight video edits were produced, each focused on a unique aspect of the dealership model — from owner testimonials to install logistics and post-sale service. All assets were formatted for cross-platform use, with an emphasis on digital agility and long-term brand value.
Project Objectives
Showcase
Showcase Brisbane Spa Super Centre as a successful, scalable model for new dealer prospects.
Asset library
Equip Hot Spring with an asset library for presentations, expos, and paid campaigns.
customer satisfaction
Demonstrate customer satisfaction and dealership support systems in action.
Visual Style & Tone
- Aspect Ratios: 16:9 (presentations/web), 9:16 (Reels/stories), 1:1 (ads).
- Tone: Strategic, trustworthy, results-driven.
- Aesthetic: Bright, natural, and grounded — with a strong emphasis on real business operations.
- Graphics: Minimal motion overlays for clarity and professional polish.
Deliverables
- Dealer Testimonial Film (3–5 min) – The full story of Brisbane Spa Super Centre‘s growth journey.
- Customer Buying Journey (60–90 sec) – A look into the client experience and what sets the dealership apart.
- Customer Testimonial (60–90 sec) – Real customers speak to product satisfaction and service.
- Service Excellence Feature (60–90 sec) – Highlighting after-sales care and support.
- Dealer Snap Feature (15–30 sec) – A fast-paced intro to the dealership’s brand presence.
- Silent Story Cut (15–30 sec) – Optimised for social without sound.
- Installation Highlight Reel (15–30 sec) – Behind-the-scenes of spa delivery and team coordination.
- Dealer-Customer Hybrid (15–30 sec) – Connecting the dots between service, product, and satisfaction.
Target Audience
Business owners and investors considering franchise or dealership opportunities in wellness, home improvement, or outdoor living sectors - Hot Spring’s internal sales and recruitment teams. - Attendees at industry expos and onboarding events like SPLASH! Expo.
The video suite positioned Brisbane Spa Super Centre as a standout example of the Hot Spring dealer opportunity — turning their real-world success into a content-driven recruitment asset.
The content now powers Hot Spring’s onboarding and dealer acquisition workflows, providing credibility, clarity, and relatability at every touchpoint. It’s also being used to drive booth engagement at expos, answer objections in funnel stages, and build confidence with new prospects.