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LillyPilly Early Education Centre - Hero Video & Photography

The Campaign

Curated Visuals partnered with LillyPilly Early Education Centre to create a heartfelt brand film and photography suite that would authentically showcase their centre’s philosophy.

Founded by brothers Daniel and Tom Hall, LillyPilly’s mission centres on belonging, curiosity, and connection — values we aimed to reflect through warm, natural visuals. The campaign was created to support their digital presence and enrolment journey, offering families a genuine insight into life at the centre. 

Project Objectives

Showcase the Environment

Highlight LillyPilly’s indoor/outdoor learning spaces and daily structure.

Build Trust Digitally

Create a welcoming first impression through authentic, thoughtful content.

Support Enrolments

Equip the centre with visuals to enhance social media, the website, and print materials.

The Challenge

Rather than relying on posed or overly polished visuals, the brief called for real moments — from spontaneous laughter to quiet learning. We needed to document the energy and rhythm of a typical day while ensuring the final content aligned with LillyPilly’s professional brand.

This approach mirrors insights shared in our blog, How Branding Photography Supports Your Business.

LillyPilly Early Education Centre
LillyPilly Early Education Centre

The Solution

We delivered a 45-second hero video and a bank of 40+ professionally edited images — each crafted to feel personal, relatable, and high-end.
The shoot focused on:
  • Natural child-led learning
  • Candid educator interactions
  • Indoor and outdoor exploration
  • Aerial footage to showcase the centre’s leafy location

The final video now features on the LillyPilly homepage, helping new families form a connection with the centre before visiting.

Target Audience

Parents of children aged 0–5 in Aranda, Belconnen, and wider Canberra - Families exploring early learning options - Early education professionals and local community partners

The Production Process

Pre-Production

  • Creative session with co-owner Daniel to align on goals and brand tone
  • Walkthrough of the space to understand lighting and activity flow

On-Site Production

  • 1x videographer and 1x photographer for a 2.5-hour session
  • Captured a variety of learning settings, including outdoor play, structured activities, and transition moments
  • Filmed with minimal interference to maintain a natural, child-led atmosphere
  • Drone visuals captured the architecture and surrounding greenery

Post-Production

  • Edited a 45-second brand film designed to reflect the real rhythm of a day at LillyPilly
  • Delivered 40+ polished images for use across digital and print
  • All content delivered ahead of schedule to support an upcoming enrolment push

Visual Style & Tone

  • Tone: Calm, grounded, and family-friendly
  • Style: Soft light, natural colours, clean composition
  • Creative Direction: Candid visuals that reflect real experiences, layered with gentle transitions and warm grading
  •  

Core Message

LillyPilly is more than a preschool — it’s a safe, nurturing space where children thrive. Through photography and film, we captured a story of growth, calm, and care — inviting prospective families to feel at home from the very first interaction.

Deliverables

Deliverables

  • 1x Hero Brand Film (45 seconds)
  • 100+ High-Quality Edited Images
The Result

The final assets are now a core part of LillyPilly’s digital enrolment funnel — helping families experience the warmth and values of the centre before they ever step inside.The video acts as a powerful entry point for enquiries, while the image suite supports consistency across web, print, and social media. The project has helped position LillyPilly as a modern, trustworthy, and family-first education provider.


Client Feedback

Koome and the team at Curated Visuals did an incredible job capturing our special moments on camera and also beautifully turning them into a video. Koome truly listened to our brief and branding guidelines with the results exceeding our expectations.

Being a childcare centre, the team were patient, understanding, and so easy to work with — especially when working around children’s schedules! The before, during, and after level of service was highly attentive and extremely professional.

All of our content was received well before the projected timeframe.

Highly, highly recommend!!
— Kimberly Murray, Co-Owner

Keen to see how strategic video can work for your business or organisation?

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