CUPRA Tavascan VZ – “Drive the Future” - CUPRA Garage Canberra
The Campaign
In collaboration with Ignite Group, Curated Visuals was engaged to support the launch of the CUPRA Tavascan VZ — the brand’s all-electric, design-led performance SUV — for CUPRA Garage Canberra.
Our brief was to create a cinematic lifestyle film that positioned the Tavascan not just as a vehicle, but as a symbol of modern identity — merging technology, performance, and European styling for Canberra’s next generation of forward thinkers.
The Challenge
The Solution
Filmed in Woden’s modern business district, the final dual-format brand film was crafted to integrate seamlessly across platforms — from Instagram Reels to YouTube and website banners.
We captured a stylised workday flow: a young professional behind the wheel, navigating the city, moving through urban architecture — all with the Tavascan as a natural extension of lifestyle and identity.
Key Objectives
Tavascan VZ Electric
Launch the Tavascan VZ Electric to the Canberra market
tech-integrated EV
Frame the vehicle as a style-forward, tech-integrated EV for professionals
digital ads
Provide ready-to-deploy content for digital ads, organic social, and in-showroom screens
Visual Direction
- Narrative Style: Observational and cinematic — driven by visuals, not voiceover
- Tone: Modern, aspirational, clean
- Location: Minimalist business precinct in Woden, ACT
- Talent: Hayden, a Canberra-based creative professional, embodying the target demographic
Key Scenes Featured:
- Driver POV: Interacting with Bluetooth, in-car navigation, and drive settings
- Rolling Exterior Shots: Crisp motion sequences highlighting silhouette, presence, and curves
- Lifestyle Elements: Exiting the car, navigating the urban landscape, seamless day-to-night transition
For more on video content strategy by format, see our blog post on Creating Videos for Different Platforms.
Creative Finishes
- Colour Grade: Muted urban palette with warm tones for a premium lifestyle aesthetic
- Music: Ambient, emotion-neutral with a clean modern beat
- Graphics: Minimalist — only a logo outro animation, letting the visuals speak
Assets Delivered
- 1x Vertical Video (9:16) – Instagram Reels, TikTok, Stories
- 1x Landscape Video (16:9) – YouTube, TV screens, website banner campaigns
The finished brand film now acts as a cornerstone asset for CUPRA Garage Canberra’s digital marketing — helping the Tavascan VZ stand apart as more than just an EV.
By focusing on tone, rhythm, and visual narrative, the film captured CUPRA’s progressive brand essence while offering high-quality, platform-optimised content for long-term use across campaigns and launches.