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EQ Surgical | EQ Education | Game Of Spines | Canberra

The Campaign

EQ Surgical hosted the EQ Education event titled “Game Of Spines” in Canberra on June 3rd, 2023. The event was designed to provide in-depth education on key approaches to lumbar spine surgery, including XLIF, ALIF, and PLIF. It featured a unique Medieval-themed game show to enhance engagement and competition among attendees. Curated Visuals was engaged to capture both photography and videography for this innovative educational event.

The Challenge

  • Unique Event Format
  • The combination of a professional educational seminar with a themed game show required capturing both formal presentations and interactive, dynamic activities, which presented a challenge in balancing coverage of different event aspects.
  • Varied Content Requirements
  • The project required capturing a wide range of content, including guest speakers, attendee interactions, and themed activities, and ensuring that the visual content reflected the educational and engaging nature of the event.
  • Timely Delivery
  • Deliverables included edited images, a highlight video, and raw video footage, all of which needed to be delivered promptly for use in post-event materials and promotions.

The Solution

Comprehensive Coverage Plan

We developed a detailed plan to capture all key aspects of the event, including formal presentations, interactive sessions, and the medieval-themed game show. This plan ensured that no critical moments were missed.

Versatile Equipment and Approach

We utilized a range of camera equipment to handle the varied visual needs of the event, including close-ups of speakers, wide shots of the venue, and dynamic shots of the game show activities.

Efficient Production

Our team employed an organized workflow to ensure that both photography and videography needs were met efficiently. This included capturing high-quality footage and images during all key segments of the event and managing timely edits.

Project Goals

  • Capture Key Moments
  • Document the educational sessions, guest speakers, interactive activities, and networking opportunities in a way that reflects the event’s professional and engaging atmosphere.
  • Highlight Event Engagement
  • Effectively communicate the three core values of Aero Group, emphasizing their commitment to client success, personalized service, and a strong team culture.
  • Provide High-Quality Visuals
  • Deliver a set of high-quality edited images and raw video footage for EQ Surgical to use in promotional materials and future references.

The Plan/Creative Process

Key Message

Our coverage aimed to showcase the unique combination of educational content and interactive engagement at the “Game Of Spines” event. The goal was to highlight the event’s focus on spinal surgery education while capturing the lively and competitive spirit of the medieval-themed game show.

Editing Style and Tone

  • Tone: Professional, dynamic, and engaging.
  • Style: A blend of formal and interactive, with a focus on clarity and high visual impact. The highlight video was edited to include dynamic transitions and engaging footage that conveyed the energy and educational value of the event.

Assets and Deliverables

1: Photography Deliverables:

  • Edited Images: A selection of high-quality images capturing key moments of the event, including guest speakers, interactive activities, and networking interactions.

2: Videography Deliverables:

  • Highlight Video: A dynamic video summarizing the key aspects of the event, including the educational sessions, medieval-themed game show, and attendee engagement.
  • Raw Video Footage: All raw video footage captured during the event for archival and further use.

Target Audience

Primary:

Attendees of the EQ Education event, including medical professionals and spinal surgery specialists.

Secondary:

Broader audience interested in advanced spinal surgery techniques and educational events in the medical field.

The Production Process

Pre-Production

  1. Planning: We worked with EQ Surgical to understand the event schedule, key moments, and specific visual requirements. This included planning for both formal sessions and interactive activities.
  2. Equipment Preparation: We prepared various camera bodies and lenses to handle the diverse shooting needs, ensuring high-quality coverage of both educational and interactive elements.

On-Site Production

  1. Photography: We captured a range of images, including guest speakers, audience interactions, and themed game show activities. Emphasis was placed on documenting key moments and the overall atmosphere of the event.
  2. Videography: We recorded footage of the event’s key segments, including the educational presentations, the medieval-themed game show, and networking activities. Interviews and candid moments were also captured to enhance the highlight video.

Post-Production

  1. Editing: We edited the photos to highlight the most impactful moments and delivered a set of high-quality images. The highlight video was crafted to showcase the essence of the event, including dynamic shots and engaging content. The raw video footage was provided for archival and additional use.
  2. Delivery: All deliverables, including edited images, the highlight video, and raw footage, were delivered promptly to meet EQ Surgical’s needs for post-event promotion and documentation.
The Result
The coverage of the “Game Of Spines” event successfully captured the unique blend of educational content and interactive engagement. The edited images and highlight video effectively showcased the event’s key moments and the vibrant atmosphere of the medieval-themed activities. The content received positive feedback from EQ Surgical and was used effectively for post-event promotion and future reference. The timely delivery of all assets ensured that EQ Surgical could promptly leverage the content for their ongoing marketing and educational initiatives.