Josh's Fundraiser 2025 - I Got You
The Campaign
Curated Visuals was engaged by I Got You to document Josh’s Fundraiser — a powerful community event held in honour of Josh, whose memory continues to drive awareness for mental health and suicide prevention. Our role was to capture the emotion, energy, and impact of the evening through thoughtful visual storytelling — ensuring the moments shared on the night could be carried forward to support ongoing advocacy, awareness, and healing.
The Task
Capturing a mental health-focused event meant walking a careful line between respect and rawness. The visuals had to reflect the gravity of the cause while also celebrating the strength and unity of the community who came together to support it.
From a production perspective, the event setting included low lighting, fast-paced movement, and live speeches — all of which required a considered creative and technical approach.
To explore how we handle tone-sensitive work, see our post on Why Video Marketing Connects Better With Audiences.
The Solution
We delivered a 1–2 minute event recap film and a gallery of over 40 high-impact images, all captured with a documentary-style approach that prioritised candour and care.
From heartfelt speeches to quiet moments of reflection, our team blended into the background — using minimal setups to allow the event to flow naturally while preserving key moments that honoured Josh’s memory and celebrated the community’s response.
Project Objectives
spirit and significance
Capture the spirit and significance of Josh’s Fundraiser for long-term use by I Got You.
Platforms
Provide content that extends the impact of the event across social, digital, and community platforms.
shareable recap film
Offer a shareable recap film that drives awareness, donations, and future support.
Target Audience
Families and communities impacted by suicide - I Got You supporters, partners, and mental health advocates - Potential donors and stakeholders across the mental health space
Visual Style & Tone
- Tone: Heartfelt, respectful, and community-led
- Colour Grade: Slightly warm, with gentle contrast to evoke connection
- Audio: Clean event sound mixed with ambient music for intimacy
- Graphics: Subtle overlays using I Got You’s brand palette and messaging
Core Message
Josh’s Fundraiser wasn’t just an event — it was a call for connection, a night of remembrance, and a clear reminder of the importance of open conversation around mental health. Our content was built to carry that message forward, with emotion and authenticity at its heart.
Deliverables
- 1x Event Recap Video (1–2 minutes)
- 100+ Edited Photographs
- Social-Optimised Exports for continued outreach and awareness