Introduction: Why Video is a Must-Have for Businesses
In a digital-first world, video content isn’t just nice to have—it’s essential. Businesses that use video effectively see higher engagement, stronger customer relationships, and better conversion rates. Whether you’re a small café in Canberra or a nationwide service provider, videos can help tell your story, showcase your products, and connect with your audience like never before.
But what types of videos do businesses actually need? To help you succeed, here are 10 must-have video types that can supercharge your marketing and take your business to the next level.
1. Brand Videos
What it is: A brand video tells your business story—who you are, what you do, and what sets you apart. It’s the “face of your business” in video form.
Why you need it: A compelling brand video builds trust and creates an emotional connection with your audience. It’s perfect for your website’s homepage, social media, or business presentations.
Example: A Canberra-based fitness studio used a 60-second brand video to highlight its community-focused training style. The result? A 30% increase in new member enquiries.
2. Product Videos
What it is: These showcase the features, benefits, and real-world uses of your products.
Why you need it: Product videos help customers understand your offerings better and make informed decisions. For businesses in retail, tech, or eCommerce, these videos can make or break a sale.
Ideas:
- Demonstrate how your product solves a problem.
- Highlight key features with close-ups and action shots.
- Use customer testimonials to add credibility.
3. Customer Testimonial Videos
What it is: Real customers share their experiences and success stories with your business.
Why you need it: Social proof is powerful. Potential clients are far more likely to trust a customer’s words over yours. Testimonial videos are perfect for building credibility and showing off your results.
Where to use it: Your website, landing pages, and social media ads.
Tip: Keep testimonials authentic and natural—scripted testimonials can feel forced.
4. Explainer Videos
What it is: Short, engaging videos that explain how your product or service works.
Why you need it: Explainer videos simplify complex topics and help customers quickly understand your offerings. Animated or live-action, these videos are fantastic for educating and converting leads.
Best suited for: Businesses in tech, professional services, or any industry with complex products.
Example: An accounting firm in Canberra used a short explainer video to outline their tax services. It reduced customer confusion and increased consultations.
5. Social Media Videos
What it is: Bite-sized videos optimised for platforms like Instagram, Facebook, TikTok, and LinkedIn.
Why you need it: Social media videos get more engagement than any other content type. From Instagram Reels to TikTok challenges, videos are what audiences want to see.
Popular Ideas:
- Reels: Quick product highlights, daily specials, or team introductions.
- Stories: Behind-the-scenes snippets or polls to increase interaction.
- LinkedIn Videos: Industry tips, updates, or team achievements.
Pro Tip: Keep social media videos short (15–60 seconds) and punchy to hold attention.
6. Event Highlight Videos
What it is: A recap video that captures the energy, key moments, and highlights of your event.
Why you need it: Whether you’re hosting a launch, conference, or celebration, event highlight videos are perfect for showing your audience what they missed and promoting future events.
Example: A Canberra conference organiser used a highlight reel to market their next event. The video reached over 5,000 potential attendees on social media.
7. Educational and ‘How-To’ Videos
What it is: Videos that teach your audience something valuable—whether it’s how to use your product or general tips related to your industry.
Why you need it: Educational videos establish your business as an authority in your field. They also help solve customer pain points, building trust and loyalty.
Ideas:
- A furniture store could post “How to Style Your Living Room Like a Pro.”
- A café could share “3 Simple Latte Art Techniques.”
Where to use it: YouTube, blogs, and social media.
8. Behind-the-Scenes Videos
What it is: Give your audience a peek behind the curtain—show how your products are made or what a day at your business looks like.
Why you need it: Behind-the-scenes content humanises your business and helps people feel more connected to your brand. It works especially well for small, local businesses.
Example: A bakery in Canberra created a behind-the-scenes video of their bread-making process. It went viral on Instagram, attracting new customers from across the city.
9. FAQ Videos
What it is: Videos answering the most common questions customers have about your products or services.
Why you need it: FAQ videos save time, reduce customer confusion, and improve the buying process. Customers prefer watching a quick video over reading long FAQ pages.
Example Questions:
- “How long does shipping take?”
- “What’s included in our photography packages?”
Tip: Address one question per video to keep them short and focused.
10. Case Study Videos
What it is: Similar to testimonials, but more in-depth. Case study videos show how your business helped solve a customer’s challenge.
Why you need it: Case studies are perfect for B2B businesses or service-based industries. They demonstrate real results and build credibility.
What to Include:
- The customer’s challenge.
- Your solution.
- The results (include data, visuals, and customer feedback).
How to Use These Videos Effectively
Now that you know the 10 types of videos your business needs, the key is to use them strategically. Here are some tips:
- Start SmallBegin with one or two videos, such as a brand video and a product showcase.
- Focus on QualityProfessional videos reflect the quality of your brand. While DIY videos are great for quick social content, invest in professionals for your core marketing assets.
- Repurpose ContentUse one video across multiple platforms—your website, social media, email campaigns, and ads.
- Optimise for SEOAdd video titles, descriptions, and keywords like “Canberra video production” to rank higher on Google.
- Measure ResultsTrack views, engagement, and conversions to see what’s working and refine your approach.
Conclusion: Videos are the Key to Business Growth
From building trust with testimonials to showcasing your services through explainers and product demos, video is one of the most versatile and powerful marketing tools available to businesses. If you’re not using video, you’re missing out on opportunities to engage your audience and grow your brand.
The best part? You don’t need a big budget to get started. By partnering with the right video production company, you can create videos that are affordable, effective, and tailored to your goals.
Bring Your Business to Life with Curated Visuals
At Curated Visuals, we specialise in helping Canberra businesses create impactful videos that connect with their audience and deliver results.
Contact us today for a free consultation!
Whether you need a brand video, product showcase, or customer testimonial, we’re here to help you succeed.
